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Gen Z and the Race to the White House

While it was clear early on that something was different about this presidential election than those in years past, it was a conversation about family TV night earlier this year that started me thinking about the impact the 2016 race to the White House is having on Gen Z and their political engagement.  The conversation between my two Gen Z stepdaughters, ages 11 and 14, went something like this: Continue reading “Gen Z and the Race to the White House”

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The Birds, The Bees, & Gen Z: Sex Ed in the Digital Age

I debated writing this blog post, proof of how tricky the topic of sex education is.  I found myself hesitating, wondering especially what my inner circle would think.  Will I feel awkward if my aunt or mother-in-law reads this, for example?  But if you want to understand Gen Z it is a timely and relevant topic given that the majority of these Digital Natives have fully entered adolescence, and growing up in the digital age has had an enormous impact on sex education and sex education needs. Continue reading “The Birds, The Bees, & Gen Z: Sex Ed in the Digital Age”

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Water Conservation & Gen Z

 

March 22nd was World Water Day.  Like many of us, I never thought much about water before.  My two Gen Z stepdaughters drink a lot of it – our cabinets are stocked with an inordinate number of water bottles and it’s their beverage of choice (which amazes me given that I grew up craving less healthy options such as Tang and Hawaiian Punch).  They are also very water-conscious. Continue reading “Water Conservation & Gen Z”

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Gen Z and Closing the Gender Gap: 5 Steps We Can All Take

When my older stepdaughter was 12, my husband and I ran into a summer camp crisis.  Due to a last minute change in work schedules we had no camp, and therefore no childcare, booked for a week when we needed it.  My husband and I searched high and low for an available and interesting camp with little success.  Then I remembered the Museum of Science summer courses. We were late and as such our options were limited – there was only one spot left in an age-appropriate course. “We’ll take it!” I said. Continue reading “Gen Z and Closing the Gender Gap: 5 Steps We Can All Take”

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Generation Z & The Social Sector: Embrace Them Now For Growth

This month, I’ve been gathering old towels and cat toys in preparation for an upcoming trip to Nevins Farm with my younger stepdaughter.  Our family adopted an older cat from their shelter in August, and my stepdaughter wants to give back by making a donation of both goods and money from the philanthropy portion of her allowance.  Continue reading “Generation Z & The Social Sector: Embrace Them Now For Growth”

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From the Silent Generation to Generation Z: A Brief Summary of 5 Cohorts

Last week I was speaking with an entrepreneur about her target audience, and realized it wasn’t clear to her that the age range for her company’s product falls into the widely accepted definition of Generation Z.  This wasn’t surprising; throughout my conversations with people in various fields and organizations I’ve noticed confusion around the generational cohorts and how they are defined. Continue reading “From the Silent Generation to Generation Z: A Brief Summary of 5 Cohorts”

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