About

Hello!  Welcome to generationevolution.  I’m Rebecca Shin, a Boston-based marketing, strategy and research professional with over two decades of experience helping both corporate and nonprofit organizations resonate more deeply with their audiences.  My experience spans strategic marketing, digital marketing, behavioral insights, communications and business strategy.

Throughout my global career I have developed a deep understanding of the motivations and needs of emerging market segments such as Generation Z, Millennials, Baby Boomers, Hispanic consumers and others.  I believe the generational shifts in behavior and values currently taking place are unprecedented, particularly with respect to Generation z, and provide exciting opportunities as we look towards the future of marketing specifically, and our world more broadly.

I live in the Boston area with my wonderful husband, two incredible stepdaughters and our adopted cat.  Life in a blended, multi-racial family with two Gen Z children has made me develop a particular interest in the upcoming generation both from a professional and personal standpoint.

The generationevolution blog is my personal weblog.  The ideas and views expressed here are mine alone and not those of my employer.  While I hope that you will find my blog useful and thought-provoking, please know that all content shared on generationeolvution.com is for information purposes only and that I make no representations as to the accuracy or completeness of any information on this site or related links.  As such, I will not be liable for any errors, omissions or delays in this information or any losses, injuries, or damages arising from its display or use.  All information is provided on an as-is basis.

I welcome your feedback and look forward to engaging with you.